In for this week's addition of the Latest K-Pop videos, we have former member of the girl group 'Wonder Girls', Sunmi, with her individual debut single '24 Hours' which shows off a more mature and sensual side to the Korean Pop singer. The track itself is sultry and features beautifully soft vocals from Sunmi and the essence of the track and the music video is sexy and sophisticated. The video matches the song superbly (which some videos by recent solo artists fail to do) and features expert choreography from Park Jin Young. The video is particularly interesting, and follows Sunmi exploring her female sexuality and incorporates an alluring violin instrumental when Sunmi is dancing in a white bodysuit which then turns black. For a more in depth video analysis, and to watch the music video for the track, see below.
The video features a recurring theme around a clock and time, (hence the 24 hours) whilst Sunmi sits on a bed at the beginning of the video, which then switches to her sitting on the floor of a red room, complete with chandeliers, red drapes and backing dancers dressed in black. Sporting a black and white bodysuit, Sunmi moves rather elegantly and sensually around the room.
The video then switches to Sunmi wandering around in the rain in a white over-sized top, while simultaneously performing highly choreographed dance moves in the previous red space. She's certainly got the whole focused facial look down to an art in the video, and I like the switches between settings that change up the pace of the piece and make it entertaining to watch. It helps capture the feel of the video and really encourages you to get in the mood of the video; Sunmi has a couple of intimate moments with her 'partner' for the video as they glide and writhe between rooms.
It's certainly a sight to behold and the understated simplicity and elegance of the video really aligns well with the song and proves a suitable debut track for Sunmi which will surely please her fans from her 'Wonder Girls' days and possibly gain her a few new ones as well.
Track and music video reviewed by Mel.
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